1. Connect the Amazon Signage Stick to your display
Plug the Amazon Signage Stick into an available HDMI input on your display.
If space is tight, use the short HDMI extender that came in the box.
Connect the power adapter to the Stick and plug it into a reliable power outlet.
Turn on the display and use the TV/monitor remote to select the correct HDMI input.
You should see the Amazon boot screen within 30 to 60 seconds.
If the screen stays black, double check:
The display is on the correct HDMI input.
The Stick’s power light is on.
Try a different HDMI port or cable if you suspect a bad port.
2. Pair the remote and complete basic Amazon setup
On first boot, the Signage Stick will walk you through a standard Amazon setup.
When prompted to “Press the Play/Pause button to start,” point the remote at the Stick and press the Play/Pause button once, firmly.
If nothing happens:
Replace the remote batteries.
Move closer to the display.
Press and hold the Home button on the remote for about 10 seconds to force pairing.
Select your language using the navigation ring and center Select button.
Choose your Wi-Fi network and enter the password.
Use a stable, always-on network.
Avoid guest networks that require browser login or have timeouts.
Sign in to an Amazon account if required.
Use a store or company Amazon account, not a personal one, so you can manage devices centrally.
Skip or minimize any optional features that are not needed for signage:
Skip parental controls.
Skip Prime Video trials, music trials, and other consumer services.
Disable “Save Wi-Fi passwords to Amazon” if this is a shared or managed deployment.
Once setup completes, you should land on the Amazon home screen.
3. Prepare the Stick for signage use
Before installing Menuboard Manager, clean up distractions so the device behaves like a signage player, not a living room streamer.
On the home screen, press the Home button.
Go to Settings (gear icon in the top menu).
In Preferences (or Applications, depending on version):
Turn off “Featured Content auto-play” if available.
Turn off “Display advertising” or similar where possible.
In Power or Sleep settings:
Set the sleep timer to the maximum or disable sleep if the device allows it.
Turn off screen savers that might override your menu content.
This keeps your menus from randomly getting replaced by bouncing logos or ads.
4. Install the Menuboard Manager player app
There are two common ways you might be deploying the Menuboard Manager player app. Use whichever matches your setup.
Option A: Install from the Amazon Appstore
From the home screen, select the Search icon.
Use the on-screen keyboard to type “Menuboard Manager” or the exact name provided by your team.
Highlight the Menuboard Manager player app in the results.
Select Get or Download.
Wait for the installation to complete, then choose Open.
If you do not see the app in the Amazon store, your account or region might not be allowed to install it. In that case, your deployment might use sideloading (see Option B) or a different player app name provided by Menuboard Manager.
Option B: Sideload via APK (if your deployment uses this method)
If your IT team or Menuboard Manager support has provided an APK file and sideload instructions, follow those instead. A common pattern is:
Install a file manager or Downloader app from the Amazon Appstore.
Enter the URL provided by your team to download the Menuboard Manager APK.
Allow apps from unknown sources when prompted in Settings.
Open the APK file to install the Menuboard Manager player.
Once installed, you should see the player app in the Apps section.
5. Launch the Menuboard Manager player
Press the Home button on the remote.
Go to the “Your Apps & Channels” or “Apps” section.
Highlight the Menuboard Manager player app and select it.
The app should open and display either:
A pairing code,
A device ID, or
A login screen, depending on how Menuboard Manager is configured for your account.
Leave the player running on this screen while you move to your computer to finish linking.
6. Add the device in Menuboard Manager
On a separate computer or tablet, log in to your Menuboard Manager account.
Go to the Displays or Players section of the Menuboard Manager dashboard.
Choose Add Display or Add Player.
Enter the required info. Typical fields:
Device name, for example “Store 101 – Menu 1”
Location or store name
Notes like “Left screen by front counter”
When prompted, enter or confirm one of the following from the TV screen:
Pairing code shown by the player app
Device ID or serial shown by the app
Once saved, the new player should appear in your Menuboard Manager list as “Online” or “Connected” within a minute or two.
If the device shows as offline:
Make sure the Stick is still on the pairing screen and hasn’t gone to sleep.
Confirm the Stick has working internet access by opening a built-in app like Silk Browser and loading a website.
Reboot the Stick if needed: hold the Play/Pause and Select buttons together or unplug and replug power.
7. Assign a Location to the Amazon Signage Stick
Now tell Menuboard Manager what to actually show on that screen.
In the Menuboard Manager Units, find the Signage Stick
Choose the Location
Choose the Sign
Choose relevant Tags
Save your changes
Click Reload app
Within a few seconds, the TV connected to the Signage Stick should switch from the pairing screen to your assigned menu presentation.
8. Lock the Signage Stick into “always signage” mode
You do not want staff accidentally bumping the Home button and landing in Netflix during a lunch rush.
Here are a few best practices:
In Amazon Settings, turn on any “App start on boot” or “Recent Apps” behavior that lets the Menuboard Manager player reopen automatically after a reboot.
Train staff to not use the Home or Back buttons. They should only power the TV on and off.
If your deployment uses a managed MDM or kiosk mode, enroll the Stick so it boots directly into the signage app and cannot be exited without an admin code.
Even without full kiosk management, simply keeping the Menuboard Manager app open and avoiding other apps is usually enough for most restaurants.
9. Test changes from Menuboard Manager
Before calling it done, confirm that remote changes propagate correctly.
In Menuboard Manager, open a menu presentation assigned to this Stick.
Make a small, obvious change, such as temporarily changing a price or adding “TEST” to a menu header.
Save and publish the presentation.
Watch the TV:
The content should refresh within a short time window, depending on your account’s refresh interval.
Confirm that the “TEST” text or the changed price appears.
Remove the test change and republish.
This confirms end-to-end connectivity: internet, player app, Menuboard Manager, and the display.
10. Common troubleshooting tips
If you hit snags, here are quick checks.
Problem: The Stick boots and says “Press Play to start,” but nothing happens
Replace the batteries in the remote.
Hold Home on the remote for about 10 seconds to re-pair.
Power-cycle the Stick by unplugging it for 15 seconds and plugging it back in.
Make sure there are no other Fire devices nearby confusing the remote.
Problem: Menuboard Manager app opens but stays stuck on “connecting”
Confirm Wi-Fi password is correct and the Stick has internet access.
Try another network if the current one blocks outbound ports.
Reboot the Stick.
Make sure the time and date on the Stick are correct; wildly wrong time can break SSL connections.
Problem: The wrong presentation is playing on that screen
In Menuboard Manager, confirm which device you assigned.
Verify the device name matches the physical location.
Check if a schedule is overriding your default presentation.